Founder Psychology Matters

Ok so maybe controversial, but I’m surprised by the number of investors that pay MINIMAL attention to the founder or fund manager’s psychology during due diligence.

Instead, there’s a massive emphasis on strategy (or worse, the quality of the warm introduction, ha!), which is way more fluid than mostly permanently engrained behaviors. I’ve noticed this is particularly true of investor diligence of fund managers.

Remember it’s the Chief *Executive* Officer (founder, founding partner) not Chief *Strategy* Officer getting evaluated.

Aka~ can they set a compelling vision and execute.

Agree?

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