Fast Feedback is a Gift

For a startup to gain momentum, they need feedback, and they need it fast. 🏎

When I choose to not continue the process with a company on a diligence call, I’ll offer to deliver my thoughts on the opportunity in real-time, during the call.

All I need to hear is for the founder to ask for the rationale or to request feedback.

β€œWhat do you see as the biggest risk(s) associated with my solution?”

β€œWhy, specifically, are you passing today? What would you need to see?”

β€œDo you have any suggestions for how I can improve my pitch or my solution?”

This allows the founder to get ~ free consulting ~ on-the-spot, rather than a follow-up pass note through email, which likely would not go into the level of detail the founder would need to meaningfully advance their business.

This is also a means to get the information upfront as fast as possible so founders can iterate right away.

But, I want to hear from startup founders.

Which way do you prefer to get feedback from an investor who chooses to pass (immediately, on-call or email follow-up)?

No right or wrong answers here.

I just genuinely want to know what works best for most people, so I can tailor my approach.

Thanks to all of you who respond! πŸ₯°

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