Conscience Name

What do you stand for?

Do you value diversity, education, personal well-being…?

Whatever it is you value, live it.

The foundation of our culture at Conscience is in the name.

Here’s what our friend, Merriam Webster, has to say about “conscience.”

“The sense of moral goodness of one’s own conduct, intentions, or character together with a feeling of obligation to do right or be good.”

How does Conscience VC align with this meaning?

Beyond a clear and unshakable mandate to do good and be good through our work and investments, our firm holds true to the following five values:

1. Aggressive curiosity.

Curiosity is rocket fuel for venture.

We have questions because we genuinely want to know as much as we can.

This gives us a better gauge of market opportunities and winning technologies going forward.

2. Empathy over ego.

When we look at situations through the lens of others, we see what they see.

This helps our firm see qualities in founders that others may miss.

We see, not only the genius of a founder and the potential for financial return, but we witness their passion, dedication, and loyalty.

By empathizing with these qualities, we consistently locate and partner with top-tier startups that would otherwise go untapped and unsupported

3. Radical open-mindedness.

Radical open-mindedness means listening to people with not just novel ideas, but transformational industry solutions.

It means being open to the spectrum of possibilities for our future.

4. Proactive problem-solving.

Some choose to sit in the back of the classroom, hoping to never get called on to provide an answer.

That’s not us. Our partners can call us for help anytime!

Even better, we anticipate problems and put out the fires before they ignite.

Consider us your VC fire extinguisher. 😉

5. Rigorous, independent thought.

We’re not followers.

It’s easy to do what everyone else is doing, but we can’t change the world that way.

As with the Conscience name, we carefully selected these values to inform good decision-making, win top-tier opportunities, and add meaningful value to our founders.

We’ll never abandon our values for what looks like “easy money” or because the other guys are doing it.

I suppose you can say, it is important to operate with Conscience – in Conscience.

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