Shameless Confession

Shameless confession: I’ve actually grown to love fundraising and the 0->1 process of starting a fund over the last year.  

Every time I pitch, I’m reminded that there are very few circumstances in life where you are forced to actively meet the most incredible and divergent thinkers and investors of our time.

The process of building, from scratch, is truly one of the most creative and energizing activities I have had the opportunity to do.

And of course — meeting with founders, getting to know them and their brilliance, is why I get up in the morning. It’s the most indulgent part of the job.

That’s not to say that this journey isn’t deeply challenging (sometimes, deeply defeating)!

Last year, while pitching hundreds of investors (and of course, the hundreds of inevitable rejections), it was clear to see the parallels between my experience and that of the founders’ I work with.

Juggling the highs and the lows of building deep relationships (“finding partners”), building a compelling offering to founders (“building a product”), differentiating our investment thesis (“competitive positioning”), and raising a fund (“raising a round”).

We are in lockstep, together, building out our most authentic vision, and all that comes with it.

Although, admittedly, the journey of a founder is much more challenging.

✨ Thank you founders for making magic happen daily. ✨

And, for future founders and founders early in the journey – I am excited for you.

At Conscience, we’re obsessed with putting in that 1st check (at our intersection of consumer and science).

It’s a goal of ours to believe in founders before anyone else, and gain their conviction in us as trusted partners from the get-go.

Being that 1st partner for founders means moving well in advance of their fundraising rounds.

It also means working those long hours, alongside founders, to help close rounds quickly, and offer resources, introductions, and thought partnership to move faster.

1st check in, is, well, a momentous occasion, for us both. 😉

Very much looking forward to finding our future partners in 2022!