A friend got a “happy birthday” email for her Prius turning one. Clever. I then started brainstorming my favorite marketing campaigns and growth hacking strategies. Here are 20 of them:
1. Harry’s Razors – referral program – product giveaway
2. Reformation – humanistic email campaigns and copy
3. Dropbox – referral program – storage giveaway
4. Apple – clever context shift (1000 Songs in Your Pocket)
5. LinkedIn – importing contacts
6. AirBNB – craigslist integration
7. Shazam – attention grab – holding phone to speaker
8. Hotmail – attention grab – PS I love you
9. Ice Bucket Challenge – viral offline participation
10. Dollar Shave Club – attention grab – comedy
11. YouTube – business model shift – expansion of partner program
12. Buzzfeed – attention grab – rapid testing of content
13. Tinder – shift – gamification of dating
14. Zappos – customer service – returns policy
15. Spotify – embedding widgets, freemium model
16. Slack – word of mouth virality
17. Patreon – influencer targeting, small subscription donations
18. Gmail – exclusivity
19. Shopify – freemium model, emphasis on customer
20. booking – focused spending on profitable keywords
