(This is optimistic, promise!)
There is a lot of uncertainty right now.
Ray Dalio just went on the record saying we are heading into a depression similar to the ’30s and Bird laid off 406 employees in < 2 minutes. On the other end... This has been a unifying experience for the world and families. I have also interacted with *many* founders that are successfully raising and thriving now. It's not the strongest or smartest that survive - it's the most adaptable. Here are some ideas, inspired by these great founders, on finding pockets of opportunity: (1) Transforming the manual to the digital, with an emphasis on building communities, apprenticeship and education, and e-commerce (especially while CPMs are low). (2) Shifting business models to unlock free services, substantially reduced or delayed pricing, or increased liquidity for consumers. Or - offering a year's membership ($xxx) for just $x down. (3) Pivoting (near-term) to address people's basic needs - safety, health, and love, and seeking grants/media/partnerships to do so. (4) Finding "bright stars" that have been unfairly caught in an industry downdraft. (5) Staying authentic and expressive through art, music, and writing to connect with others and deepen relationships.