LinkedIn Ninja Tips

Become a LinkedIn ninja with these tips:

1. PHOTO: high-res, professional, well-lit, from shoulders to top of the head, smile, front-facing, minor editing.

2. BACKGROUND IMAGE: Cityscape, professional event, or with an influencer.

3. HEADLINE: Universally understood, use | to separate, highlight current position(s). May include mission. eg: “Process Engineer at Chevron | Licensed Professional Engineer | Six Sigma Black Belt”.

If unemployed, don’t write so. Use a headline that highlights your past achievements and future direction.

4. SUMMARY: Show what you do, what motivates you, and where you are heading. 1st or 3rd person acceptable. Avoid contractions/slang/jargon. Make sure this section is well-written and professional. Attach media – websites, articles, podcasts. Have a strong hook. Have a call-to-action – eg: “Reach out, I’d love to meet you.”

5. URL: Select a URL with your first and last name.

6. CAREER INTERESTS: Turn “on” if job hunting.

7. EXPERIENCE: Summaries or bullet points. Use power words, describe (quantitative results), list most impressive point first, separate out promotions, add extracurricular activity.

8. THE REST: Fill all sections!


10. SEO: Include keywords from the job descriptions you want.


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